October 2023

Anthropologie x Pinterest Holiday House
Pinterest Brand Partnership & Digital Experiential Activation

Brooklyn Heights, New York

In October 2023, Anthropologie partnered with Pinterest for a first-of-its-kind Holiday experience : an immersive, shoppable “Holiday House” set within a historic Brooklyn brownstone. Inspired by top-trending holiday search terms and seasonal décor from Anthropologie, AnthroLiving, and Terrain, the activation transformed the multi-story home into six uniquely themed spaces celebrating creativity, craftsmanship, and festive imagination.

Create an immersive brand experience that united physical retail, digital discovery, and community engagement. The goal was to amplify Anthropologie’s position as a leader in design and seasonal inspiration while showcasing the Holiday 2023 collection through an interactive, Pinterest-powered environment that bridged inspiration and commerce.

With the holiday retail season saturated by digital noise, Anthropologie sought to distinguish itself through a tactile, visually driven experience that could live both IRL and online. The challenge was to seamlessly merge brand storytelling, experiential design, and shoppable technology into a cohesive campaign that inspired and converted.

Transform a Brooklyn Heights brownstone into a fully realized “Holiday House,” with six rooms styled around distinct Pinterest trends.

Each space featured Anthropologie and Terrain’s seasonal décor and furniture, accessible via QR codes that connected guests directly to shoppable Pinterest boards for a 360 degree social media experience.

The activation hosted a weeklong series of private events for media, influencers, AnthroPerks members, and design enthusiasts, totaling more than 625 guests.

Developed integrated storytelling across Anthropologie’s digital ecosystem, including Instagram, TikTok, Pinterest, and email.
Created shoppable Pinterest boards tied to each room’s design theme to extend the in-person experience into the digital space.
Directed on-site content capture for owned and influencer social coverage throughout the activation week.

Activated Pinterest creators including Brigette Romanek, Benjamin Reynaert, Mallory Fletchall, and Whitney Leigh Morris to create trend-led content featuring the Showhouse collection.

Secured editorial coverage and organic buzz across lifestyle and design publications, amplifying brand awareness and seasonal relevance.

Encouraged cross-tagging and user-generated content through event and campaign-specific hashtags to maximize discoverability.

Inspiration to Action: Connect inspiration directly to commerce through Pinterest-integrated shoppable technology.

Design Authority: Reinforce Anthropologie and Terrain’s reputation for trend leadership and elevated seasonal styling.

Immersive Storytelling: Transport guests into a world of festive imagination and encourage at-home recreation of the Holiday House experience.

Community Connection: Engage loyal customers, media partners, and design creators to strengthen brand affinity through shared creative expression.

Over 625 in-person guests attended the activation across press, influencers, and customers.

Generated multi-platform engagement across Pinterest, Instagram, and TikTok through creator collaborations and organic guest content.

Positioned Anthropologie as a top-of-mind destination for holiday décor and design inspiration both online and in-store.

“Anthropologie and Pinterest transform a Brooklyn brownstone into a Holiday wonderland.” — WWD

The Anthropologie x Pinterest Holiday House set a new benchmark for experiential retail and digital integration. By blending immersive design, shoppable storytelling, and creator collaboration, the activation demonstrated how digital inspiration can come to life in the physical world - reinforcing Anthropologie’s position as a design authority and Pinterest’s role as the platform for discovery.

Dane Tashima