At Home With The Lautners
AnthroLiving Social Brand Collaboration Fall 2023

Los Angeles, California

AnthroLiving collaborated with Taylor and Tay Lautner to bring their newly renovated Los Angeles home to life through thoughtful design and personalized curation.

The partnership launched with an editorial feature in Homes & Gardens and a video series titled Dinner with the Lautners, showcasing the couple’s favorite Anthropologie pieces styled throughout their home.

The campaign centered around their dining and entertaining spaces, celebrating craftsmanship, comfort, and modern hosting through the lens of AnthroLiving.

Highlight AnthroLiving’s design versatility and authority in home styling by connecting the brand’s curated collection to real, lived-in spaces. The goal was to inspire audiences to reimagine their own homes through elevated yet approachable design moments while strengthening the brand’s position in the luxury interiors market.

With a saturated landscape of influencer and celebrity collaborations, the challenge was to create a partnership that felt both aspirational and genuine. The campaign needed to blend the Lautners’ personality and warmth with AnthroLiving’s elevated design language—creating content that resonated authentically with audiences and editorial partners alike.

Partner with Taylor and Tay Lautner to design and film an At Home series featuring their favorite AnthroLiving pieces while connecting the collaboration to seasonal lifestyle storytelling.
The campaign centered around three creative pillars:

Authenticity: Capture genuine lifestyle moments that reflect the couple’s aesthetic and relationship to home.

Design Storytelling: Use the Lautners’ space to showcase how AnthroLiving pieces bring warmth and craftsmanship to modern living.

Editorial Impact: Extend visibility through earned press and influencer amplification.

Shared campaign rollout across AnthroLiving’s Instagram Reels, Stories, and carousel posts with behind-the-scenes footage of Dinner with the Lautners.

Featured editorial companion content on Anthropologie.com and in newsletters highlighting the curated product edit.

Extended reach through ongoing lifestyle and entertaining content referencing the Lautners’ home style.

Homes & Gardens exclusive feature, “These luxury dinner party essentials from Anthropologie are Taylor Lautner’s ‘home favorites’,” highlighting AnthroLiving’s design through the couple’s perspective.

Amplified reach via influencer and media reposts, leveraging both the Lautners’ fan base and design media networks.

Encouraged audience engagement through product tags, community commentary, and “shop the look” CTAs.

Elevated Everyday: Show how thoughtful home design enhances both entertaining and everyday moments.

Warm Modernity: Communicate the blend of comfort, craftsmanship, and subtle luxury central to AnthroLiving’s aesthetic.

Personal Connection: Invite audiences into the Lautners’ home in a way that felt inviting and aspirational.

Increased engagement across social platforms following launch, with Dinner with the Lautners generating strong community conversation and saves.

Strengthened AnthroLiving’s authority as a lifestyle brand at the intersection of home and culture.

Earned widespread editorial pickup, expanding reach beyond existing brand audiences.

These luxury dinner party essentials from Anthropologie are Taylor Lautner's 'home favorites'

The At Home with the Lautners campaign brought AnthroLiving’s philosophy of artistry, comfort, and design storytelling into a real-world setting. Through thoughtful partnership and editorial collaboration, the brand transformed a celebrity home into an authentic reflection of the AnthroLiving lifestyle; warm, inspired, and unmistakably personal.