Anthropologie Spring/Summer Campaign 2023
#HeartAndSolstice Seaside Retreat + Influencer Activation

Montauk, New York

Marram Montauk

As part of Anthropologie’s Heart & Solstice Spring/Summer campaign, the brand invited six NYC-based influencers to Montauk for a 24-hour seaside retreat celebrating creativity, connection, and summer style.

The experience included curated lifestyle moments such as wine tasting, coastal bike rides, and an intimate beachside dinner, all designed to immerse guests in an Only-at-Anthro experience that reflected the warmth and spirit of the season.

Showcase Anthropologie’s Spring/Summer collection through an experiential retreat that emphasized community, style, and storytelling. The goal was to translate Anthropologie’s brand values into a lived experience, inspiring content creation and social engagement that captured the heart of summer through a luxury, coastal lens.

With countless influencer retreats and brand experiences taking place each season, Anthropologie needed to design a campaign that stood apart through authenticity and creative detail. The challenge was to capture the brand’s effortless elegance and emotional warmth while ensuring the content produced felt organic and aspirational to audiences online.

Host a curated coastal retreat that allowed influencers to experience the brand’s product and lifestyle offerings in a natural, engaging environment.
The campaign centered around three creative pillars:

Experience the Season: Showcase Anthropologie’s summer style through travel, leisure, and design.

Celebrate Connection: Foster creativity and conversation among influencers and the brand community.

Capture the Feeling: Inspire authentic content creation that communicates the joy, beauty, and ease of Heart & Solstice.

Produced and shared branded content across Anthropologie’s Instagram Reels, Stories, and TikTok, highlighting moments from the Montauk retreat.

Collaborated with creative and editorial teams to extend the visual narrative across email and seasonal lookbooks.

Directed event photography and video to create post-event storytelling assets for ongoing seasonal use.

Invited six NYC-based influencers to attend and share their experiences across social platforms, resulting in organic reach and user-generated content.

Leveraged influencer networks and retreat hashtags to encourage audience interaction and community storytelling.

Partnered with local vendors to highlight regional experiences and reinforce authenticity.

Seasonal Joy: Capture the lighthearted spirit of summer through color, movement, and texture.

Authentic Connection: Reflect the warmth of shared experiences and creative community.

Lifestyle Integration: Showcase Anthropologie’s product as part of an aspirational yet attainable lifestyle.

Visual Consistency: Ensure all content reflected the soft, coastal palette and tone of the Heart & Solstice campaign.

Strengthened brand association with luxury, lifestyle, and travel through experiential marketing.

Generated high engagement from influencer-led content and brand posts across campaign channels.

Reinforced Anthropologie’s positioning as a lifestyle brand that celebrates creativity, connection, and design.

The #HeartAndSolstice Seaside Retreat embodied Anthropologie’s creative philosophy: bringing fashion, community, and storytelling together through an immersive summer experience.

By combining aspirational design with authentic connection, the campaign translated the essence of the season into a coastal narrative that lived beyond the retreat and across the brand’s digital platforms.

Link to Lo-Fi Content Campaign