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#NationalDressDay
Date
March 2023
Location
New York City
Brief
An Anthropologie Instagram Story takeover with live coverage of our #NationalDressDay Influencer Activation. 5 NYC influencers are gifted gowns and armoires for the launch of Spring 2023 evening wear collection and style each gown as they see it, "The Anthro Way."
Social coverage is inclusive of iPhone shot instagram story coverage of the entirety of the day, Reels and TikTok footage.
Metrics
Total Reach: 6.7 Million
Total Organic Posts: 25
Total Community Members Gifted: 5
Total Video Views: 1.2M
Total Likes: 444K
Total Comments: 292
Projected Engagement Rate: 61%
Actual Engagement Rate: 75%
Product ROI: 9K units sold in 24 hours
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