Anthropologie Retail + Influencer Campaign
Summer 2023 Collection Launch and Brand Experience
#ThatSummerFeeling

Madeira, Portugal

Belmond’s Reid’s Palace, Madeira, Portugal

In May 2023, Anthropologie hosted six top-tier fashion influencers for its #ThatSummerFeeling retreat at the iconic Belmond’s Reid’s Palace in Madeira, Portugal.

The multi-day experience celebrated summer dressing and travel lifestyle through curated cultural activities, coastal styling moments, and content creation designed to bring Anthropologie’s seasonal collection to life across digital platforms.

Strengthen Anthropologie’s positioning as a global lifestyle brand by showcasing its summer collection through aspirational, influencer-led storytelling.

The goal was to drive engagement, awareness, and new customer acquisition by connecting fashion, travel, and culture in a cohesive brand narrative.

The summer fashion landscape is crowded with competing campaigns and influencer collaborations. Anthropologie needed to create a travel experience that transcended traditional influencer partnerships by producing both editorial-level content and authentic cultural connection that would resonate with audiences worldwide.

Design a high-touch influencer experience that combined luxury travel, fashion, and local culture to embody the essence of summer.
The campaign was built around three creative pillars:

Celebrate Summer: Capture the season’s carefree spirit through color, texture, and coastal-inspired styling.

Elevate the Experience: Position Anthropologie within a luxury travel context that reflects the brand’s aspirational yet approachable identity.

Inspire the Audience: Translate the retreat into a social-first storytelling moment that encourages engagement, discovery, and purchase intent.

Produced real-time coverage across Instagram Reels, Stories, and TikTok, highlighting influencer styling, travel moments, and cultural excursions.

Coordinated with the brand’s e-commerce and editorial teams to align social storytelling with featured product edits on Anthropologie.com.

Developed a cohesive post-retreat content rollout featuring behind-the-scenes highlights and curated summer styling inspiration.

Partnered with six top-tier fashion influencers to create both brand-directed and commissioned content.

Amplified influencer posts across their owned channels, driving audience engagement and reach within key global markets.

Encouraged cross-tagging, hashtag usage, and content reposts to extend campaign visibility and organic momentum.

Aspirational Storytelling: Present Anthropologie as a destination for elevated, globally inspired summer fashion.

Authenticity: Highlight organic influencer experiences that blend fashion and culture without feeling overly commercial.

Visual Consistency: Maintain a cohesive aesthetic across influencer and brand channels, emphasizing light, warmth, and movement.

Performance Alignment: Ensure all influencer content supported measurable goals, including awareness, engagement, and conversion.

Six global fashion influencers participated in the retreat.

Generated a significant increase in brand visibility and engagement across platforms.

Drove a +69% increase in new customers to Anthropologie.com during the campaign window.

Strengthened Anthropologie’s brand positioning in the fashion and travel lifestyle categories through culturally rich and aspirational content.

The #ThatSummerFeeling Retreat exemplified Anthropologie’s ability to merge fashion, travel, and storytelling into a seamless brand experience.

Through carefully curated influencer partnerships and immersive cultural touchpoints, the campaign captured the essence of summer while driving measurable growth.

The project reinforced Anthropologie’s position as a globally minded lifestyle brand that celebrates creativity, connection, and exploration.

Marie Schmidt

Link to Campaign Lo-Fi Content