National Campaign | New York City Pop-Up at the New York Academy of Art

August 2022

New York Academy of Art, NYC

To commemorate three decades of artistry and innovation, Anthropologie celebrated its 30th anniversary with a nationwide campaign honoring the brand’s legacy of creativity, craftsmanship, and community.

The multi-faceted initiative featured a pop-up gallery, limited-edition coffee-table book, in-store activations, philanthropic commitments, and a digital storytelling series that reflected the brand’s evolution while inspiring its next generation of customers.

Celebrate Anthropologie’s 30-year legacy through experiential, editorial, and community-driven storytelling. The goal was to highlight the brand’s creative culture, showcase its artistic history, and strengthen its position as a leader in design-led retail while unveiling a vision for a more responsible, sustainable future.

Marking three decades in an evolving retail landscape required honoring Anthropologie’s heritage while reasserting its modern relevance. The challenge was to translate the brand’s creative ethos into an integrated campaign that felt celebratory, aspirational, and forward-looking to both loyal customers and new audiences.

Develop a 360-degree brand celebration that merged cultural storytelling, experiential design, and philanthropic purpose through:

Experiential Activation: “By Hand, By Heart,” an interactive pop-up gallery at the New York Academy of Art, spotlighting 30 years of artistry through immersive window displays and handcrafted installations.

Editorial Launch: The Art of Anthropologie, a Rizzoli-published coffee-table book highlighting the brand’s creative process, visual design, and cultural influence.

Philanthropic Commitment: A $1 million pledge to education and the arts over four years, supporting the next generation of creatives and innovators.

Sustainability Initiative: A transition to fully recyclable, post-consumer packaging across stores nationwide.

Digital & Social Storytelling: Social activations, giveaways, and content series celebrating the community of artists, designers, and customers who shaped the brand’s journey.

Launched a multi-channel storytelling campaign across Instagram, TikTok, and email that brought the anniversary theme to life through archival content, behind-the-scenes studio footage, and interviews with key creatives.

Partnered with e-commerce and editorial teams to align the campaign narrative with product storytelling and digital touchpoints.

Extended event coverage from the gallery pop-up and in-store celebrations across social and web platforms to drive ongoing engagement.

Secured national media coverage across design, fashion, and lifestyle outlets highlighting the milestone celebration.

Partnered with cultural institutions, creators, and brand alumni to amplify reach through social collaborations and digital storytelling.

Encouraged community participation through anniversary giveaways and user-generated content celebrating Anthropologie’s creative legacy.

Creativity as Legacy: Honor Anthropologie’s design heritage while inspiring new generations of makers and artists.

Community & Craft: Showcase the collective artistry behind 30 years of brand storytelling.

Sustainability & Purpose: Align celebration with the brand’s future-focused initiatives.

Editorial Excellence: Capture the beauty, process, and emotion that define Anthropologie’s world of design.

National press coverage across PR Newswire, Rizzoli, and Design & Lifestyle Media

Over 1 million organic impressions across social platforms during anniversary week

Record engagement rates across email and digital storytelling content

Strengthened community loyalty and repositioned Anthropologie as both heritage brand and modern innovator

Anthropologie Celebrates 30 Years of Craft, Creativity, and Community — PR Newswire

Anthropologie’s 30th Anniversary Campaign served as both a reflection and a reintroduction of the brand’s creative DNA.

By merging experiential art, editorial storytelling, and purpose-driven initiatives, the campaign reaffirmed Anthropologie’s role as a cultural tastemaker and creative authority.

It honored the past while articulating a clear, inspired vision for the next 30 years of artistry, innovation, and community.