Anthropologie x Outstanding in the Field Collaboration
Fall 2022 Campaign Activation

October 2022

Temecula Olive Oil Company Ranch, Aguanga, California

In October 2022, Anthropologie partnered with Outstanding in the Field to host an exclusive experiential dinner celebrating its Life of the Party campaign. Set among the olive groves of Temecula Olive Oil Company Ranch, the event invited guests into a fully immersive Anthropologie environment that brought the art of entertaining to life through food, design, and community.

Position Anthropologie as the ultimate destination for entertaining and hosting by merging product storytelling with real-world experience. The goal was to create an aspirational yet accessible moment that showcased the brand’s furniture, décor, and tabletop collections in use, demonstrating that Anthropologie offers everything needed to celebrate life’s special occasions in style.

With countless brands competing for attention in the lifestyle and home entertaining space, the challenge was to translate Anthropologie’s “Life of the Party” campaign from concept to tangible experience. The brand needed to craft a setting that embodied its eclectic design philosophy while deepening emotional connection and brand trust through shared experience.

Develop an immersive outdoor dining experience that blended design, culinary storytelling, and philanthropy.
The event was structured around three creative pillars:

Design the Experience: Transform the ranch setting into a living Anthropologie catalog through thoughtful product styling and brand vignettes.

Celebrate Community: Bring together creators, influencers, and press for an evening that fostered connection and conversation.

Give Back with Purpose: Use the campaign to support No Kid Hungry, reinforcing Anthropologie’s ongoing commitment to social good.

Captured and published real-time social coverage through Reels, Stories, and editorial photography that highlighted event styling, guest moments, and brand integration.

Partnered with creative and PR teams to align content distribution across Anthropologie’s social, e-commerce, and email platforms.

Produced post-event storytelling through blog and newsletter features that showcased the event as part of the broader Life of the Party campaign.

Activated influencer and press attendees to generate organic content and third-party coverage during and after the event.

Collaborated with Outstanding in the Field to amplify visibility through its own event series channels.

Encouraged community engagement through campaign hashtags and user-generated content to extend reach beyond attendees.

Lifestyle Storytelling: Position Anthropologie as a host’s essential partner by elevating every element from tabletop design to ambiance.

Immersive Visuals: Use event photography and video to capture the warmth, color, and creativity of the Anthropologie entertaining experience.

Authentic Connection: Focus on community, gathering, and meaningful moments shared between guests.

Philanthropic Alignment: Highlight the event’s charitable partnership with No Kid Hungry, connecting celebration with purpose.

Over 90 attendees, including press, influencers, and brand partners.

Event content drove strong engagement across Anthropologie’s organic channels and extended shelf life across digital storytelling platforms.

Strengthened brand positioning within the entertaining and lifestyle verticals while reinforcing the brand’s philanthropic values.

The Life of the Party Premiere Dinner brought Anthropologie’s entertaining philosophy to life, where design, experience, and community converged beneath the olive trees of Temecula.

The collaboration with Outstanding in the Field reimagined product storytelling through shared experience, reinforcing Anthropologie’s identity as both a curator of design and a creator of moments.

The evening exemplified how a thoughtfully executed experiential campaign can embody brand values, spark authentic connection, and turn storytelling into a tangible celebration.

Pine and Palm