July 2023

Anthropologie x Kimpton Hotels & Restaurants

Lifestyle Partnership & Guest Experience Activation

Select Kimpton Hotels Nationwide

In July 2023, Anthropologie partnered with Kimpton Hotels & Restaurants to launch a first-of-its-kind guest experience that blended fashion, hospitality, and convenience. The collaboration introduced the Anthropologie Accessories Collection, a curated edit of handbags, belts, and sunglasses available for guests to borrow during their stay at select Kimpton properties, with the option to purchase afterward.

The partnership brought Anthropologie’s signature sense of style to Kimpton’s Forgot It? We’ve Got It! program, creating a thoughtful, fashion-forward amenity that elevated the guest experience while reinforcing both brands’ shared commitment to creativity and personalized service.

Position Anthropologie as an innovative lifestyle brand that extends beyond retail and into hospitality, aligning with Kimpton’s ethos of thoughtful design and guest-centered experiences. The goal was to reach new audiences, deepen brand affinity, and expand Anthropologie’s visibility within the luxury travel and leisure market through a modern, service-driven partnership.

Accessories are often the first items removed or forgotten when packing for travel. The challenge was to transform that common frustration into a moment of delight, integrating Anthropologie’s design sensibility and storytelling seamlessly into Kimpton’s guest journey.

Collaborate with Kimpton to curate a rotating, seasonally refreshed collection of Anthropologie shoppable accessories available at participating hotels nationwide. Guests could borrow pieces complimentary from the front desk and return them anytime during their stay, or purchase directly via Anthropologie’s virtual storefront accessible through QR codes and a dedicated landing page.

The program debuted with a Summer Edit featuring statement purses, sunglasses, and belts selected by Anthropologie stylists to complement every travel occasion from rooftop concerts to weekend getaways.

The campaign launched socially through an integrated activation featuring Anthropologie Ambassador Brittany Leigh Ball, who introduced the collection across both Anthropologie and Kimpton channels.

Shared under the hashtag #KimptonxAnthropologie, the content invited audiences to explore the edit through shoppable posts and clear call-to-action links directing to the dedicated landing page for easy access and engagement.

Developed cohesive storytelling across Anthropologie’s social, web, and email channels, highlighting the partnership’s convenience and design sensibility.

Featured a virtual storefront on Anthropologie.com linking each product to its in-hotel experience.

Aligned creative messaging with Kimpton’s Forgot It? We’ve Got It! initiative to ensure brand synergy across all touchpoints.

Received national media coverage across travel, fashion, and lifestyle outlets, positioning the collaboration as a pioneering intersection of retail and hospitality.

Generated organic social engagement from guests and influencers sharing their borrowed accessories in real-time.

Established new visibility and audience growth for both brands.

Lifestyle Utility: Solve traveler needs through fashion and function.

Brand Affinity: Extend Anthropologie’s community beyond retail into real-world experiences.

Seasonal Curation: Refresh collections to reflect trends and moments in travel.

Seamless Commerce: Offer a frictionless path from experience to purchase through social CTAs and digital integration.

Launched across multiple Kimpton locations with continued expansion planned.

Introduced Anthropologie to new audiences in the hospitality and travel sectors.

Drove engagement across owned, earned, and shared channels, with social launch content under #KimptonxAnthropologie delivering expansive reach and click-through results.

"Kimpton Hotel Guests Can Now Borrow Chic Accessories From Anthropologie—For Free" — Forbes

The Anthropologie x Kimpton partnership redefined how fashion and hospitality intersect, introducing a collaborative experience that seamlessly combined design, service, and storytelling. Through thoughtful curation, strategic social activation, and a guest-first mindset, the campaign expanded Anthropologie’s reach into the luxury travel market while reinforcing both brands’ commitment to creativity, connection, and effortless personal style.